Circular design at BE O Lifestyle

Our products are designed based on a loop that ensures we give waste a second life, allowing you to reuse our products at a high level for as long as possible. The circular economy calls for a new way of thinking, and that is exactly what we focus on every day!

Meet the designer of the BE O cup and BE O mug

As a product designer, Nienke was responsible for the BE O cup and BE O mug. For her, it was important to create products that contribute to a better world.

At BE O Lifestyle, we design our products based on circular design principles. This means that we think about how to preserve the value of a product for as long as possible and how waste can be given a second life as something valuable during the design process.

The 4 design principles

Plant-based

Renewable materials instead of fossil fuels

Durable

High-quality, reusable products that last as long as possible

Replaceable parts

This makes our products easy to repair

Recyclable

Promoting the recycling process

The appearance of our products is inspired by minimalism and the needs of the user. We translate these needs into functional and aesthetic designs. The shapes you see are based on our materials and forms that we use and encounter in our daily lives. Our goal is to create a cohesive and timeless family of forms.

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