The production of our label at SNEP

We donโ€™t have packaging, but a label! This helps keep our footprint as small as possible. The entire label is made from the same material, making it easy to recycle. Curious about how and who makes it? Then you’re in the right place. We’re visiting SNEP in Eindhoven, where our label is produced.

Our label is printed using offset printing, which means that an image is first transferred onto an aluminum plate. This plate is moistened, and the non-image areas absorb the moisture. Then, an oil-based ink is applied. The moisture repels the ink, ensuring that the ink only adheres to the image areas. The ink is then transferred onto a rubber blanket.

With the previously made rubber blanket, the image is transferred onto the paper. Once the paper sheets are ready, the printing can begin!

For our paper, we consciously choose PaperWise: a recyclable mix of agricultural waste and FSC-certified paper. Additionally, it is produced using 100% green energy and is climate-neutral.

First, a test print is made. This means that a few paper sheets are printed and the print is evaluated under a daylight lamp. The test prints are assessed visually, and if the colors deviate, they are manually adjusted. Once the colors match the reference, production begins.

To achieve the beautiful leaf shape of our label, a die is created. When making this die, the goal is to use the paper sheet space as effectively as possible. This way, paper waste is minimized. Once all the paper sheets are printed, the labels are die-cut from the sheets.

In the final step, the labels are punched out, checked, and then packed into boxes. The leftover material is collected and recycled to make paper. The boxes in which our labels are packed are sent from SNEP to our assembly partner MAAK in Nijmegen. Here, the labels are wrapped around the BE O bottles by a group of motivated people at the social workplace.

View the social workplace

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